Verifying your Google My Business listing allows you to rank higher on local Google searches for your type of business. Google has a strong preference for local searches which allows small businesses to compete with huge brands and businesses every time a potential customer is searching online for a business or services from your area.

Verifying and optimizing your Google My Business listing enables you to manage what information online users see in Google whenever they search for the type of products or services that you’re offering. When you verify your information with Google My Business, you are very likely to be considered reputable by online users. Also, you can make sure potential customers can see the right information including your business hours, website URL, and business address.

Most people use Google Maps for driving directions. Making sure that your address is accurate will allow users to easily find your store or business establishment from their smart phones. Making sure your business phone number is available and accurate will also allow users and customers to call your business directly from the Google Search results.

If they are searching from their mobile devices, they can easily tap directly on your phone number and call you.

Your GMB listing is considered as an essential and primary data source by many online directories and data aggregators. Ensuring your Google My Business listing is updated and accurate will help you validate all your directory listings online.